asda bread

i have noticed a few times now when buying "brand name" bread from asda that it is stale. the bread has been useless for sandwiches, and toast is the only thing it is good for. i thought these bread makers were going downhill and obviously started buying asda bread thinking it was all freshly made etc. then one day i bought one of my favourite "leading brand" breads from the spar and it was great! fluffy tasty not at all stale. needless to say i won't be buying bread at asda again and i think these cheap tactics show how the supermarkets are muscling in on everyones territory.